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Mindful Mending Brand Identity + Web Design
Mindful Mending is a therapy practice supporting clients across all ages—children, teens, and adults. Their vision is to create a welcoming space for growth, resilience, and self-discovery—one that honors each person’s individuality and fosters emotional wellness at every stage of life.
The practice specializes in EMDR (Eye Movement Desensitization and Reprocessing), offering personalized, evidence-based support for clients navigating trauma, anxiety, and emotional challenges. The brand voice is warm, compassionate, and approachable—designed to feel kid-friendly without being childish, while maintaining the professionalism and clarity adults need to feel supported.
Our goal was to design a visual identity that feels empowering, safe, and deeply human—inviting trust and connection from the very first impression.
The brand’s visual direction is rooted in themes of gentle healing, nature, and transformation. Inspired by forest textures, textiles, and handcrafted materials, the identity embraces a tactile, arts-and-crafts feel—layered with warmth, curiosity, and care.