Together Tree Therapy: A Unique Approach to Pediatric Mental Health
- jessicamaesample
- Jul 9, 2025
- 3 min read
Updated: Mar 3
Overview
Together Tree Therapy is a pediatric and family-focused mental health practice. It is rooted in connection, creativity, and compassionate care. The brand needed to communicate effectively with both children and adults. It aimed to establish trust with caregivers while feeling playful and engaging for young clients.
The visual identity blends the warmth of a beautifully illustrated picture book with the clarity and structure of a modern therapy practice. Through vibrant colors, whimsical illustrations, and expressive typography, the brand invites clients of all ages to feel seen, soothed, and supported.
Brand Strategy
Together Tree Therapy required a visual identity that could bridge multiple audiences and emotional needs. The brand strategy focused on creating a system that resonates with both caregivers and children. It strikes a balance between professionalism and play.
Key Strategic Considerations
Dual-Audience Appeal: Develop a brand that feels trustworthy and credible for adults while remaining warm, engaging, and accessible to young clients.
Core Value Expression: Visually represent the practice’s guiding values—empathy, growth, inclusivity, connection, and playfulness—in every element of the identity.
Category Differentiation: Stand out from the often clinical, sterile aesthetic common in therapy branding by embracing color, illustration, and personality.
Flexible Use Across Touchpoints: Design a scalable identity system that works seamlessly across printed worksheets, office signage, digital content, and branded merchandise. This maintains coherence while adapting to a range of formats and contexts.
This strategy informed every creative choice—from the color palette and logo design to typography and illustration. It ensured the brand would be emotionally resonant, visually distinctive, and operationally versatile.
Logo Design
The logo system includes:
A richly illustrated primary logo
Typographic wordmarks with integrated character illustrations
A simplified, tree-shaped “T” for small-scale uses
A perched woodpecker favicon for digital icons
Each variation was designed for clarity and flexibility across print and digital formats. This ensures visibility even at small sizes or in one-color applications.
Typography
The brand’s type system pairs Roca (for headlines) with Clofie (for body copy).
Roca’s soft, rounded forms add personality and charm to headers.
Clofie keeps things grounded and legible, with warmth and a friendly tone.
This pairing reinforces the brand’s identity as expressive yet professional—playful without losing clarity.
Color Palette
The color palette is vibrant yet grounded. It mixes joyful hues with earthy tones:
Hummingbird Blue, Blushberry Jam, and Clementine add energy and emotional warmth.
Deep Woods, Moss, and Pottery’s Clay offer grounding and stability.
Together, they create a dynamic but safe-feeling atmosphere. This is ideal for both children’s materials and adult-facing communications.
Custom Illustrations & Graphics
Custom illustrations are central to the brand’s personality. The library includes:
Friendly woodland animals and expressive leaf faces
Hand-drawn icons and textures for emotional storytelling
Modular graphics that adapt to worksheets, social media, and in-office materials
Each element is designed to support emotional resonance and therapeutic engagement. They maintain a cohesive visual voice.
Background Patterns
A suite of seamless, hand-drawn patterns brings texture and movement to the brand system. These include leafy repeats, illustrated trails, dot grids, and more. They are designed to scale flexibly across:
Digital backgrounds
Printed worksheets
Environmental graphics and signage
These patterns add visual richness without overwhelming the content. They keep the tone tactile and welcoming.
Website Design
The website design extends the brand identity into a digital space that’s inviting, clear, and emotionally resonant. View Site →
Key features include:
Friendly navigation and clean structure: This helps parents, caregivers, and clients find what they need with ease.
Strategic use of illustration: This adds warmth and visual engagement throughout service pages, bios, and callouts.
Soft patterns and textures: These are used in background sections to create visual rhythm without distraction.
Color blocks and icons: These highlight important information and guide the user experience.
The result is a site that feels both professional and deeply personal. It serves as an extension of the therapy practice’s values and visual story.
We also delivered branded social media templates and sample layouts for event announcements, quote graphics, and therapist spotlights. This makes it simple for the team to maintain a cohesive presence online.
Outcome
Together Tree Therapy’s brand and website now present a cohesive, welcoming face to the world. It reflects the heart of the practice while setting it apart in a crowded landscape. The system is built to grow alongside the business. It includes tools that support everything from intake paperwork to social media, digital marketing, and office decor.
It’s a brand that feels human, joyful, and full of care—just like the work they do.