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Together Tree Therapy Brand Identity + Website Design

Overview

Together Tree Therapy is a pediatric and family-focused mental health practice rooted in connection, creativity, and compassionate care. The brand needed to speak to both children and adults—establishing trust with caregivers while feeling playful and engaging for young clients.


The visual identity blends the warmth of a beautifully illustrated picture book with the clarity and structure of a modern therapy practice. Through vibrant color, whimsical illustration, and expressive typography, the brand invites clients of all ages to feel seen, soothed, and supported.

Brand Values
Brand Values

Brand Strategy

Together Tree Therapy needed a visual identity that could bridge multiple audiences and emotional needs. The brand strategy focused on creating a system that would resonate with both caregivers and children—striking a balance between professionalism and play.


Key strategic considerations included:

  • Dual-Audience Appeal: Develop a brand that feels trustworthy and credible for adults while remaining warm, engaging, and accessible to young clients.

  • Core Value Expression: Visually represent the practice’s guiding values—empathy, growth, inclusivity, connection, and playfulness—in every element of the identity.

  • Category Differentiation: Stand out from the often clinical, sterile aesthetic common in therapy branding by embracing color, illustration, and personality.

  • Flexible Use Across Touchpoints: Design a scalable identity system that works seamlessly across printed worksheets, office signage, digital content, and branded merchandise—maintaining coherence while adapting to a range of formats and contexts.


This strategy informed every creative choice—from the color palette and logo design to typography and illustration—ensuring the brand would be emotionally resonant, visually distinctive, and operationally versatile.

Logo Design

The logo system includes:

  • A richly illustrated primary logo

  • Typographic wordmarks with integrated character illustrations

  • A simplified, tree-shaped “T” for small-scale uses

  • A perched woodpecker favicon for digital icons


Each variation was designed for clarity and flexibility across print and digital formats, even at small sizes or in one-color applications.

Typography

The brand’s type system pairs Roca (for headlines) with Clofie (for body copy).

  • Roca’s soft, rounded forms add personality and charm to headers

  • Clofie keeps things grounded and legible, with warmth and a friendly tone


This pairing reinforces the brand’s identity as expressive yet professional—playful without losing clarity.

Color Palette

The color palette is vibrant yet grounded, mixing joyful hues with earthy tones:

  • Hummingbird Blue, Blushberry Jam, and Clementine add energy and emotional warmth

  • Deep Woods, Moss, and Pottery’s Clay offer grounding and stability


Together, they create a dynamic but safe-feeling atmosphere, ideal for both children’s materials and adult-facing communications.

Custom Illustrations & Graphics

Custom illustrations are central to the brand’s personality. The library includes:

  • Friendly woodland animals and expressive leaf faces

  • Hand-drawn icons and textures for emotional storytelling

  • Modular graphics that adapt to worksheets, social media, and in-office materials

Each element is designed to support emotional resonance and therapeutic engagement while maintaining a cohesive visual voice.

Background Patterns

A suite of seamless, hand-drawn patterns brings texture and movement to the brand system. These include leafy repeats, illustrated trails, dot grids, and more—designed to scale flexibly across:

  • Digital backgrounds

  • Printed worksheets

  • Environmental graphics and signage


They add visual richness without overwhelming the content, keeping the tone tactile and welcoming.

Website Design

The website design extends the brand identity into a digital space that’s inviting, clear, and emotionally resonant. View Site →

Key features include:

  • Friendly navigation and clean structure to help parents, caregivers, and clients find what they need with ease

  • Strategic use of illustration to add warmth and visual engagement throughout service pages, bios, and callouts

  • Soft patterns and textures used in background sections to create visual rhythm without distraction

  • Color blocks and icons to highlight important information and guide the user experience


The result is a site that feels both professional and deeply personal—an extension of the therapy practice’s values and visual story.

We also delivered branded social media templates and sample layouts for event announcements, quote graphics, and therapist spotlights—making it simple for the team to maintain a cohesive presence online.

Outcome

Together Tree Therapy’s brand and website now present a cohesive, welcoming face to the world—one that reflects the heart of the practice while setting it apart in a crowded landscape. The system is built to grow alongside the business, with tools that support everything from intake paperwork to social media, digital marketing, and office decor.


It’s a brand that feels human, joyful, and full of care—just like the work they do.


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