Trailhouse Merch & Apparel

Bringing the Brand to Life Beyond the Website

Overview

After developing the brand identity for Trailhouse—a neurodiversity-affirming therapy and community center in Louisville, KY—I had the opportunity to extend that visual language into a line of merch and apparel. The goal was to create wearable pieces that reflect the playful, handcrafted spirit of the brand while remaining thoughtful, versatile, and design-forward.

This collection was designed not just as promotional material, but as a genuine extension of the Trailhouse experience. Something kids would want to wear. Something parents and staff would be proud to represent. Something that sparks curiosity and connection out in the world.

Outcome

The merch line has been warmly received by the Trailhouse community—families, therapists, and staff alike. It serves as both a conversation starter and a comfort object, reinforcing the Trailhouse mission of connection, affirmation, and inclusive care.

Designing this collection deepened my relationship with the brand and the community it serves. It was a chance to translate abstract brand values into tangible, joyful products—and to celebrate all the messy, beautiful parts of being human.